Heidelberg University Association and the German Center for Research and Innovation co-hosted a discussion on

Universities and
Their Impact on the Economy and Society
featuring Peter Meusburger, Distinguished Senior Professor, Universität Heidelberg, and Euan Robertson, Managing Director, Center for Economic Transformation, Executive Vice President, New York City Economic Development Corporation (NYCEDC). The event was moderated by Joann Halpern, Director, German Center for Research and Innovation. To watch the video of the event, please click here.

Original Invitation:

The German Center for Research and Innovation and the Heidelberg University Association cordially invite you to a discussion on


Universities and Their Impact on the Economy and Society


Wednesday, February 29, 2012

6:30 – 8:30 p.m.




Peter Meusburger
Distinguished Senior Professor, Universität Heidelberg




Euan Robertson

Managing Director, Center for Economic Transformation,

Executive Vice President, New York City Economic Development Corporation (NYCEDC)

moderated by

Joann Halpern

Director, German Center for Research and Innovation


at the


German House, 871 United Nations Plaza, New York, NY (First Avenue at 49th Street: map)


RSVP by February 24, 2012 by clicking here. Reception to follow.


Join our panelists as they discuss the symbiotic relationship between universities and their surrounding areas, exemplified in the disparate environs of Heidelberg and New York City. Prof. Peter Meusburger will discuss his recently published Wissenschaftsatlas (“Science Atlas”), which chronicles the relationship between Universität Heidelberg’s expansive research facilities, the city, and the global community. He will address the role of academia as a driver of social and economic development, highlighting the university’s past and future influence as a catalyst for innovation.  Euan Robertson will discuss New York City’s most recent policy initiative for academic progress, the highly visible Tech Campus competition, which will unite Cornell University and Technion—Israel Institute of Technology in a cutting-edge campus, to be built on Roosevelt Island in the near future. Both the small university town of Heidelberg and the metropolis of New York City prioritize academics, research and development as a means of fostering growth and maintaining economic competitiveness in the 21st century and beyond.

www.GermanInnovation.org  |  www.HeidelbergUniversity.org



Speaker Biographies:


Peter Meusburger, Prof. Dr. Dr. h.c., serves as Distinguished Senior Professor at Universität Heidelberg. His main research interests include Geography of Knowledge, Science and Education as well as Geography of Labor and Economic Geography. In 2010 Prof. Meusburger was awarded the Presidential Achievement Award by the Association of American Geographers, honoring his achievements in internationalizing geography and his essential contributions to scholarship on the geography of knowledge and education. His work emphasizes the ways in which knowledge is formed in geographical settings and circuits, and how its circulation reflects geo-economic and geopolitical orders and hierarchies. Peter Meusburger received his Ph.D. from Innsbruck University in Austria. From 1983 to 2007 he served as Chair of Economic and Social Geography and from 1987 to1989 as Dean of the Faculty of Earth Sciences at Universität Heidelberg . He was  Vice-Rector of Universität Heidelberg between 1991 and 1993 and  President of the Association of German Geographers from 2001 to 2003. His honors and awards include the Franz von Hauer Medal of the Austrian Geographical Society and visiting professorships in the United States, China, Hungary and Brazil, among others.



Euan Robertson is an Executive Vice President at New York City Economic Development Corporation (NYCEDC) who, alongside colleague Ann Li, leads the Center for Economic Transformation (CET). CET at NYCEDC aims to develop the City’s major business sectors by implementing policy and programmatic initiatives that address current issues faced by each industry, create good jobs, and promote entrepreneurship and economic diversification across the five boroughs. CET works with industry leaders to address the needs of New York City’s businesses by analyzing current economic trends; developing strategies that resolve the challenges facing each sector; and implementing programs that help businesses thrive and grow. Prior to his current role, Euan led the NYCEDC Strategic Planning Department, a team at CET which conducts research and analysis, makes recommendations, and builds consensus on a wide range of economic development challenges that often involve the Mayor’s overall agenda. This includes bringing global best practices to City government, improving policy delivery, and identifying “game changing” initiatives which support long-term economic growth. Euan continues to play a lead role in developing Applied Sciences NYC, an effort to grow applied sciences in the city by creating a new world-class technology campus.


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